In 1947 they had class, style, and no computers. So we took the challenge and hand-lettered all our type, from in-store signage to store-front branding, landing us in Communication Arts 2015 Typography Annual. 

Branded hang tags and bags told the story of Mickey Cohen and reminded shoppers when to tune in. While Cigarette Girls shared fully functional, period-accurate sewing kits and match-books to anyone who didn’t have time to browse.

Our store looked good until you looked closer. Easter eggs that peppered the space, from gats and bullets to mob clippings and sinister posters, ensured Mickey’s mission was never far from customers minds.